Wait, so the Beethoven franchise still exists?

I just saw this banner ad while browsing the interweb:

Beethoven's 56th

Really? Another Beethoven movie? I didn’t know people still remembered the franchise! And how many misadventures can this canine get into?*

Maybe they’re just counting on spillover audienc from Marley & Me, because I don’t know what child currently living on the planet earth has a clue who or what Beethoven is. I feel like it was more of a fleeting pop culture phenomenon – like Pogs – both of which lost their luster sometime in the 1990’s.

But hey, why come up with new ideas for movies when you can keep recycling old franchises?

*The answer is 6, not counting the animated TV series, of which several dozen misadventures occurred.

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